About Us

A fourth generation greengrocery business originating in Richmond, London. Albert Fletcher would jump on his horse and cart and make his way to Covent Garden Market daily. He made the journey so often, he could have a nap on the way as the horse knew where he was going. The family moved to Wokingham in 1939 and set up a greengrocery shop in Peach Street. After Bert retired, sons Vic and Keith took over serving Wokingham town for an additional 48 years.

Vic then sold the shop and moved to Ashridge Manor Farm where he set up Ashridge Manor Garden Centre.  His sons, Dean and Stuart, took over the greengrocery side, concentrating on the wholesale business. Following the success, the brothers, with the help of Stuart’s son, Kurt, decided to set up Fletchers Food Market at the garden centre, selling fresh fruit and vegetables and other tasty produce in February 2017.

A lot has changed over the years, but the service, quality and customer experience hasn’t changed a bit.  We are a family who is passionate in delivering great, fresh food to your table.

Bringing our traditional trade into the modern world

Click and Collect is the latest venture for us.  We realise for some people time is precious and with free parking and disabled bays right outside, this service would be both convenient and time saving.  We are starting this service with our fresh fruit and vegetables with plans to expand to all the other exciting produce we sell in the shop.

Shop in store

If you would prefer to browse and shop yourself, please do come and visit us to discover our wide range of fresh fruit and vegetables – some you will not find in supermarkets.  We are happy to give advice on the best way to prepare and cook them.  We also have a fabulous range of tasty produce:  Freshly baked bread, milk and cream from local dairy farm, cheeses, charcuterie, pickles, sauces, marinades, juices, dried fruit and nut, curry sauces, naan bread, frozen goods and so much more.


Our wholesale division delivers top quality, fresh fruit and vegetables sourced from London markets daily.  We supply local schools, hotels, offices, shops, cafes, restaurants, nurseries, care homes and golf clubs in the Berkshire area.

For more information, please call 01189 787210

Seasonal Fruit & Veg Boxes

Choose from a range of boxes especially chosen for you with seasonal fresh fruit and vegetables

Veg Box

Fruit & Veg Box

Fruit Baskets, Hampers & Gifts

These are always available on request.

Ideal as presents for birthdays, anniversaries, Mother’s Day, Father’s Day, Easter, get well soon and thank you.

Contact us for more details